Hello I’m Niall McGuire

eCommerce Growth Consultant | Lead SEO Consultant

Available for work

Hello I’m Niall McGuire

eCommerce Growth Consultant | Lead SEO Consultant

Available for work

Hello I’m Niall McGuire

eCommerce Growth Consultant | Lead SEO Consultant

Available for work

About

I’m a customer-focused digital consultant with experience managing a portfolio of more than 30 eCommerce brands across fashion, retail, health, home and manufacturing.

In my current role I act as the primary strategic contact for my clients, helping them grow through proactive planning, commercial problem solving and cross-functional collaboration. Alongside leading SEO fulfilment, I focus heavily on building long-term relationships and ensuring clients receive genuine value from every interaction. During my time leading fulfilment, client churn has remained at 4.14%.

I enjoy becoming an extension of my clients’ businesses - understanding their goals, identifying opportunities for growth and helping them make better commercial decisions.

I’m now looking to bring that experience into Customer Success within the Shopify ecosystem, helping merchants maximise product adoption, strengthen customer relationships and drive long-term growth.

Skills

Customer Success

Client Relationship Management

Account Growth & Retention

Strategic Consulting

Stakeholder Management

eCommerce

Shopify

Conversion Rate Optimisation (CRO)

Project Management

AI & Workflow Automation

SEO Strategy

Experience

Dhillon’s Digital Marketing

Lead eCommerce Consultant & Head of SEO Fulfilment

Oct 24 - Present

Dhillon’s Digital Marketing

Lead eCommerce Consultant & Head of SEO Fulfilment

Oct 24 - Present

airrrr

Founder

Mar 2023 - Oct 24

airrrr

Founder

Mar 2023 - Oct 24

dYdX

Merch Team Lead

Feb 2022 - Mar 23

dYdX

Merch Team Lead

Feb 2022 - Mar 23

Late Visuals

Founder

Feb 2015 - Mar 22

Late Visuals

Founder

Feb 2015 - Mar 22

Late Visuals

Co-Founder

Feb 2015 - Mar 22

Tech stack

airrrr Projects

Previous Projects

Education

University of Leicester

BA in Business Management

Aug 13 - Jun 17

University of Leicester

BA in Business Management

2024 - Present

California State University, Long Beach

Study Abroad

Sep 15 - Jun 16

California State University, Long Beach

Study Abroad

2022 - 2024

Achievements

30+ eCommerce Brands

Portfolio

2025/26

Managed a portfolio of 13 eCommerce clients while overseeing SEO fulfilment across more than 30 brands, spanning fashion, retail, health, home and manufacturing.

4.14% Client Churn

Retention

2025/26

Maintained a client churn rate of just 4.14% through proactive communication, strategic planning and long-term relationship management.

Client Strategy

Growth

2025/26

Led onboarding, quarterly strategy sessions and ongoing account planning, helping clients identify opportunities across SEO, CRO, UX and wider digital growth.

Client Strategy

Growth

2025/26

Alex consistently brings a fresh perspective to every project, fostering a collaborative environment that elevates the entire team.

Cross-Functional Leadership

Delivery

2025/26

Worked closely with consultants, developers and designers to coordinate projects, improve delivery quality and ensure successful outcomes for clients.

Cross-Functional Leadership

Delivery

2025/26

Alex consistently brings a fresh perspective to every project, fostering a collaborative environment that elevates the entire team.

Team Development

Leadership

2025/26

Mentored junior consultants, reviewed deliverables and supported recruitment and onboarding to maintain a high standard of client service.

Team Development

Leadership

2025/26

Alex consistently brings a fresh perspective to every project, fostering a collaborative environment that elevates the entire team.

Founder Experience

Commercial

2025/26

Built and operated two businesses, gaining hands-on experience across Shopify, customer support, operations, project management and commercial decision-making.

Founder Experience

Commercial

2025/26

Alex consistently brings a fresh perspective to every project, fostering a collaborative environment that elevates the entire team.

Links

Contact me